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SHORT COURSE

Managing Crisis Communication

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$820.00

START DATE

 Enquire now

MODE

DURATION

 4 wks

COMMITMENT

 4 wks avg 7 hrs/wk

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Crisis researchers and experts suggest it is no longer a question of whether a major disaster will strike any organisation, but only a question of when, how, what form it will take, and who and how many will be affected. Are you prepared to manage communication in a crisis?

About this course

Organisations operate in increasingly complex business environments with stakeholders tuned into 24/7 media cycles. Managing crises unfolds in a time-pressured milieu that requires skillsets in strategic, timely, and decisive communication. Failure to do so, leads to increased operational, financial and reputational damages as a result.

This course unpacks challenges that organisations encounter when they communicate with their stakeholders during crises.

You will develop an understanding of key concepts about the nature of crises and the integral role that communication plays in crisis response. Learn the do's and don'ts of communicating crises to organisational stakeholders across converging traditional and digital communication platforms through the use of crisis case studies, crisis reports and multi-media resources. You will also develop skills in analysing crisis scenarios, monitoring stakeholder sentiment and perception during crises and using research-informed crisis communication strategy and tactics.

Course structure

This course comprises four modules and is delivered over four weeks, part facilitated and part self-paced.

Module 1 - Analysing crises

  • Crisis communication: the why of it all
  • Causes, types and life cycles of crises.

Module 2 - Planning and preparing for crisis communication

  • Crisis communication planning: the why of it all
  • Crisis communication plan: how does it look?

Module 3 - Communicating in crises

  • Crisis response strategies: the how of it all
  • Media channels in crisis communication: what works?
  • Official crisis spokesperson: who should it be?
  • Time pressured communication: how does it unfold?

Module 4 - Monitoring crisis communication

  • Stakeholder responses to crisis communication: the why of it all
  • Tracking stakeholder views in crisis communication: how is it done?
  • Online and legacy media in crisis communication: where is the sweet spot?

Over the short course, you will be immersed in UTS’ innovative learning experience with:

  • A live, online 1-hour orientation session to get to know your facilitator and your peers through course-specific social activities
  • A live, online 1.5-hour interactive workshop to discuss a key crisis communications case study, with group and academic support
  • Ongoing expert academic support with collaborative online activities throughout the course
  • A live online 2.5-hour crisis simulation exercise at the end of the course to put your new-found crisis communication skills to the test.

Learning outcomes

Upon successful completion of this course, you should be able to: 

  • Understand crisis types, causes and life cycles
  • Identify appropriate communication platforms (both legacy and social media) to use in crisis response
  • Determine different crisis communication response strategies
  • Apply skills to write a crisis response communication kit
  • Utilise skills to monitor stakeholder feedback in crisis response cycles.

Discounts

Discounts are available for this course as follows:

  • 10% discount for UTS staff, alumni and students
  • 10% discount for group enrolment of 5 or more from the same organisation
  • 5% discount for group enrolment of 3 or more from the same organisation.

Discounts cannot be combined and only one discount can be applied per person per course session. Discounts can only be applied to the full price. Discounts cannot be applied to any offered special price. 

How to obtain your discount voucher code for 3+ enrolments from the same organisation:

  • Email support@open.uts.edu.au with your organisation name and your group enrolment size (3+ or 5+). Note that group enrolments will not be validated until the minimum number of criteria enrolments have been received.

Enrolment conditions

COVID-19 response 

Who is this course for?

This course is suitable for professionals who wish to develop both practical skills and a strong understanding of the role that communication plays in issues and crisis management. It is suitable for a broad audience, including:

  • Communication professionals
  • Business leaders
  • Managers
  • Team leaders
  • Marketers
  • In-house strategic communication professionals across industries, including the not-for-profit sector.

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Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.

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